Quality of the tourist offer

Fernández has alluded to the strategic role of the segment of ‘sun and beaches’ in the Andalusian tourist offer, first destination of national tourism and among the top positions of international markets, with growth in 2017 in the United Kingdom, Germany and also in Central European countries . “The sun and beaches is a reference for Andalusia that perfectly complements any other offer that our region makes”. The councilor has considered it a priority to continue advancing in the criterion of integral quality of the Andalusian tourism brand as a formula to compete with guarantees against destinations in the Mediterranean that make the low price its competitive weapon.

The mayor of Torremolinos, José Ortiz, leading destination of the sun and beaches segment of the Costa del Sol, has abounded in the criteria of increasing quality and innovation in the offer as the challenges facing the tourism sector and that is undertaking the municipality itself. Ortiz has alluded to the process of transformation of the tourism model that is addressing the town, with a comprehensive reform of the design of the urban center and the incorporation of new tourist attractions and the diversification of its offer, as key elements for capturing segments complementary to the sun and beach.

“Torremolinos is working for quality, and within it to show on the coastal strip the Blue Flags and be accredited with the obtaining of the ‘Q’ of Tourist Quality”, has announced-

The beach sector has moved the counselor’s concern about the restrictive criterion that the new environmental guide of Andalusia intends to apply to the exploitation of Andalusian beaches throughout the year, a factor considered decisive in the fight against seasonality. In this sense, the owner of the branch explained the joint work already developed by the Ministry of Tourism and Environment of the Junta de Andalucía to, within the criteria of sustainability of the coastal strip, can differentiate between natural beaches and the purely urban ones. “We believe that sustainability does not only have an environmental character but also an economic and social one, and the combination of these three pillars is what makes a destination truly sustainable”.

EXPOPLAYA becomes the most important meeting of the sector in Spain. This meeting forum for entrepreneurs, their suppliers and representatives of public administrations is held in a single day and brings together in its commercial exhibition about 70 companies that present their products, services and efficient solutions for companies in the sector of ‘sun and beaches’, both in facilities and equipment, supplies and technological solutions.

SERVICIO DE COMUNICACIÓN DEL PALACIO DE CONGRESOS DE TORREMOLINOS (SERCOPAL)